Fitness Leader Predicts Shift Toward Weight Training and Recovery
Boutique fitness pioneer Anthony Geisler forecasts major changes ahead for the wellness industry, with weight training and recovery modalities poised for growth as consumer preferences shift toward science-backed programming.
The fitness entrepreneur, who recently launched Sequel Brands after building Xponential Fitness into a global franchisor, points to emerging trends reshaping how Americans approach their workout routines. His predictions center on the intersection of technology, medical awareness and performance optimization.
“Boxing, which has a high-intensity training aspect to it, with cardio as a part of it and weight training as a piece of it, I think that’s where we’re going to see boxing going in the future,” Geisler said in a recent interview discussing boxing trends.
Weight training integration across fitness modalities reflects broader industry recognition of lean muscle mass importance. This trend accelerates as GLP-1 weight-loss medications gain popularity, creating demand for muscle-building exercises to offset medication side effects.
Geisler attributes the evolution to biohacking concepts and consumer education about functional fitness benefits. Recovery-focused services like stretching, light therapy and specialized Pilates programming complement traditional cardio offerings.
“It has become clear that the fitness world is about more than just exercising,” he noted regarding lifestyle products and community building. “There is an entire web of products, brands and items associated with the concept of fitness.”
Technology advancement promises to close gaps between fitness and other economic sectors. Point-of-sale systems, customer relationship management and artificial intelligence integration lag decades behind comparable industries.
The entrepreneur emphasizes community-driven experiences over isolated digital workouts. His observations suggest consumers increasingly reject at-home fitness in favor of specialized group classes that combine expert instruction with social interaction.
Current market conditions present both opportunities and obstacles. High interest rates limit merger activity while real estate costs challenge studio operators seeking prime locations.
Geisler’s philanthropic initiatives continue alongside business ventures, supporting education and veteran causes across Southern California.