Haroldo Jacobovicz Applies Decades of IT Experience to Arlequim
After spending more than thirty years establishing technology businesses in Brazil, entrepreneur Haroldo Jacobovicz turned his attention to computer virtualization with the 2021 founding of Arlequim Technologies. The company represents his latest attempt to address computing accessibility through practical service offerings.
A Household Shaped by Engineering
The Jacobovicz family home in Curitiba revolved around engineering principles and academic pursuits. Father Alfredo divided his professional life between civil engineering projects and university teaching responsibilities. Mother Sarita had broken ground as one of Paraná’s first female civil engineering graduates, establishing herself in what remained a predominantly male profession during her era.
This environment naturally steered Haroldo Jacobovicz toward technical education. Seven years at Military College preceded his enrolment at the Federal University of Paraná, where he completed civil engineering studies. Yet construction work never became his primary occupation.
Technology Pulls Him Away From Traditional Engineering
Information technology’s expanding role in Brazilian commerce attracted Jacobovicz more than conventional engineering practice. Before finishing his degree, he had already partnered with technically skilled classmates to establish Microsystem. Their ambition involved bringing computerised inventory and sales tracking to retail establishments including pharmacies and grocery stores.
The timing proved problematic. Small business owners showed reluctance to adopt unfamiliar technology, and Microsystem closed within two years of launching. Rather than discouraging further entrepreneurial efforts, this outcome provided instruction about aligning product offerings with actual market demand.
Subsequent employment at Esso introduced corporate approaches to data analysis and commercial planning. A later advisory position at Itaipu Hydroelectric Plant demonstrated how government entities struggled with technology procurement under bureaucratic constraints. Both experiences contributed knowledge that Haroldo Jacobovicz would apply when building his own companies.
What Arlequim Brings to Market
Arlequim Technologies sells virtualization services positioned as performance upgrades for computers that might otherwise require replacement. The technical solution aims to enable older or lower-specification machines to operate at levels approaching newer hardware, potentially reducing capital expenditure for customers.
The company directs its marketing toward three distinct groups. Commercial enterprises seeking prolonged utility from existing IT assets constitute one audience. Public sector clients facing budget restrictions and complex purchasing requirements represent another. Consumer purchasers make up the third segment, particularly gaming participants contending with escalating system requirements as gamification trends drive software complexity upward across entertainment categories.