Thomas Priore’s Strategy for Fast Access to Capital for Businesses

Access to capital is fundamental for businesses to manage cash flow, expand operations, and remain resilient in challenging times. Thomas Priore, CEO of Priority, has developed innovative solutions that make it easier for businesses of all sizes to secure the funding they need to thrive.

“Our mission is to change how any size company manages their money, and offering our customers access to funding is a seamless and powerful extension of that,” Priore explains. Through an integration with software company Pipe, Priority has created Priority Capital, a streamlined platform that provides businesses with seamless access to growth funding.

What makes Priority Capital unique is its approach to lending. Rather than relying on one-size-fits-all bank algorithms, loans are based on transaction data. This allows businesses to get approved for capital based on their biggest asset: the cash they bring in each day.

Priore sees this as part of a broader shift in how businesses approach financial products. “We’re now at a point where it’s an expectation that my cash flow should get to me fast and I should be able to do what I want with it, when I want it,” he says.

The benefits for businesses are substantial. Priority Capital offers fast funding, with money typically available within hours of approval. Payments are made as a percentage of the company’s revenue, allowing them to adjust to the business’s sales cycle. Additionally, there’s one straightforward fee with no hidden costs, interest, or requirements for personal collateral.

With small businesses accounting for between 40% and 4% of gross domestic product in the United States, Thomas Priore recognizes their importance to the economy. By providing fast access to capital through innovative fintech solutions, Priority is helping businesses of all sizes overcome financial challenges and achieve sustainable growth.